Client Review on Lucid Business Stratageies

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I’ve known Jeff McElyea and his Lucid Business Strategies for more than twelve years. In those years I’ve seen, and experienced, McElyea’s approach toward business consulting and marketing from a unique point of view. My relationship with McElyea was not as a client, but as the vice-president of the Sterling Heights Regional Chamber of Commerce, the sixth largest Chamber in Michigan.My experience with McElyea began when he approached me offing to help organize our newly formed business to business group networking program we named the Business Resource Alliance Group (BRAG). McElylea first revamped our member manual from just a listing of rules to a step by step guide in developing business to business networking as an active marketing tool. But his contributions to BRAG didn’t stop there. Over the years McElyea expanded the business development and marketing tools within the manual, developed a relationship marketing training program, not only for group members but groups leaders as well. Through McElyea’s knowledge and skills he took BRAG from just another Chamber of Commerce program to one of the most respected networking programs in the state. We have a saying about our BRAG program, “Often copied, but never duplicated,” and that’s directly because of McElyea. Besides BRAG I saw McElyea’s interactions with his clients. Whether the business was large or small they always got his undivided attention. For McElyea, it wasn’t about the money as much as helping businesses get on the right track. Even if a small start-up couldn’t afford his fees he didn’t refuse them his knowledge; he was always there to help them. McElyea is extremely honest with prospective business clients, he tells them like it is. And sometime they didn’t like what they hear and become mad; Jeff would rather they be mad than to take advantage of them. You truly don’t often find that quality in consults. Over my career I’ve met many, many professional people, and very few have become a deep personal friend of mine. Jeff is one of those few.