Client Review on 1st Colonial Bancorp, Inc.

Feedback:

I work two jobs, close to 65 hours a week, and I haven't been unemployed since I was 16. In fact, I wouldn't even know what this sorry excuse for a bank was if I didn't hear their commercials on KYW News Radio, the station I listen to when I drive from one job to the next. Your disgraceful ads are an insult to an entire generation of young people who work just as hard as I do to get by. Many young people have no choice but to work unpaid internships to get their foot in the door for a low paying job despite working their fingers to the bone. Just as many young people manage to make a reasonable salary and work their tails off to do so. This generation is the most educated in history (and by association, most in debt). This bank's idea of a stereotypical millennial stuck on their phone all day doesn't exist. I hope you change your approach to advertising.